Art Direction, Digital, Film, Idea Making, Integrated Campaign, Print, Production
Royal Crown Cola, or RC Cola, is a little different than you may remember. In the TV spot we tried to capture the authentic southern landscape and explain to viewers that the best route isn’t always the shortest one. We also made an online video series, a 2 year digital campaign, a print campaign and over 60 pieces of content where we tried to capture the essence of authentic southern days. Not just including an ice cold cola, but also rocking chairs and a whole lot of southern slow moments.