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ŠKODA 4×4 “Relax” Campaign

ŠKODA is gaining popularity in the international automotive world. The issue was that the brand is known as good and reliable, but not everyone knew about the wide range of 4×4 cars that ŠKODA offers. The brief was to come up with a campaign that would highlight the wide range of  ŠKODA 4×4 options, but at the same time attract drivers to try the cars out for themselves. This is why we created the “Relax” campaign. The aim being to show how relaxed ŠKODA drivers are in unfriendly situations. We’re here to make your drive safer. Hence “Relax. ŠKODA 4×4 handles the road for you.”

 

Project info

Client

ŠKODA Auto

Role

Creative, Art Director

Website

http://www.skoda-auto.com/