Kiwi.com: Brand identity

Kiwi.com is a tech disruptor, our proprietary algorithm finds flights the rest of the travel industry can’t. We wanted to integrate that tech prowess into our brand identity – by creating a pixel-like binary code we were able to give life to our tech. This enabled us to stand out from the travel crowd sea of sameness. The visually engaging binary code grid system is the core branding element for all our communication, bringing clear differentiation and strong identity across all our channels.