Kiwi.com: Save More, Enjoy More

Challenged with moving the dial from awareness to brand consideration with a small budget we created a YouTube campaign focused on what our young target audience value most – saving money and having fun. We overlaid attention grabbing low flight prices on visually stimulating creative multimedia animation of favorite destinations from Czechia. To ‘close the deal’ we introduced how to spend those savings on great local experiences and national cuisine brought to life with inspiring visuals.