Pěnožrouti: Foam Eaters

Keychains, tattoos, stickers, fake moustaches, sombreros..hasn’t there been enough? This type of promotion stopped working on people a long time ago. Challenging these classic marketing gags, Kofola wanted to offer people something different. An entertaining digital experience not only tied to drinking Kofola. We created the AR app Pěnožrouti (Foam Eaters) – for capturing little monsters who love Kofola foam. The app used geolocation, enabling us to involve more than 13,000 establishments.