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Platan Pivo: Plataning 2018

Platan is a traditional South Bohemian beer. In order to stand out from a range of Czech beer brands and address younger consumers, you need more than just tradition. That’s why we created a brand ritual called Plataning – a completely new way to drink and enjoy Platan. And what actually is Plataning? The best way to quench thirst after sport or work.





Project info


Lobkowicz Pivovar


Art Director